BRAND GUIDE
Recommended viewing for the Brand Guide document is via the interactive version on Issuu, which can be accessed via the following button (opens in new window).
Alternatively, each page of the Brand Guide document can be viewed below or downloaded as a PDF here.
FINAL BRAND GUIDE DOCUMENT
WEBSITE PROTOTYPE
Recommended viewing for the website prototype is via the interactive version from Adobe XD, which can be accessed via the following button (opens in new window).
Alternatively, you can watch a walk-through video of the website below.
WEBSITE WALK-THROUGH VIDEO
WEBSITE INDIVIDUAL PAGES
PACKAGING PROTOTYPE
Below are the final product mockups for use across the Isle & Ember brand.
These mockups include product packaging and other printed materials.
PRODUCT PACKAGING
PRINTED MATERIALS
FEEDBACK & REFLECTION
FEEDBACK
I am yet to share the completed final outcomes with the designer, however as he as been kept up to date throughout the process, I have received positive feedback from him and have ensured I reiterated my designs and made alterations dependent on his feedback.
I also shared key stages of the design process with a group of family, friends and peers to get their opinions, particularly on brand name, logo and photography. A few people have also tested the website prototype to ensure they feel it is easy to navigate, and reflects the branding aims.
Overall I feel that I have created a set of outcomes that are appropriate to the jewellery brand at this early stage of its development. In order to make the project more comprehensive, other areas of the brand could be explored such as how to communicate the brand effectively on social media and providing visual examples of this.
I also feel I could have allotted more time to the photography stage, to enable me to get all of the jewellery photographed with a model and be able to perfect the images with more time and preferable shooting conditions. It would have been good to experiment more with poses and shooting a more editorial style of imagery, as well as working with an additional model to appeal to a broader audience and give a greater choice of images that could then be shared on social media without getting repetitive.
I could also look further into logo development and understanding the technical processes in professional logo design, to ensure that my outcomes are of the highest standard they can be.
WHAT NEXT FOR THE BRAND?
For this small jewellery brand, social media will be the core output for raising brand awareness, so it is important to implement a strategy that will encourage brand engagement and stand out from the crowd. This includes sharing quality content across platforms, targeted ads, hashtags e.g. #recycledsilver, influencer collaborations and giveaways. Physically placing the brand at craft fairs and providing the printed advertising materials such as signage and business cards is a more traditional way of promoting the brand, but is appropriate for reaching the target audience and meeting the expectations of this artisan designer.
Reference List
Books:
Allen, J., Chudley, J. (2012) Smashing UX Design: Foundations for Designing Online User Experiences. Chichester: John Wiley & Sons
Arnold, C. (2009) Ethical Marketing and the New Consumer. Chichester: John Wiley & Sons
Wheeler, A. (2012) Designing Brand Identity: An Essential Guide for the Whole Branding Team. Chichester: John Wiley & Sons
Saffer, D. (2010) Designing for Interaction, Second Edition: Creating Innovative Applications and Devices. United States: New Riders
Shrum, L.J. (2012) The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. United States: Routledge
Online:
Dimensional Research (2019) Big Expectations, Small Businesses: What Customers Want. Dimensional Research online PDF report. Available at: https://d26a57ydsghvgx.cloudfront.net/content/Zendesk%20 SMB%20Survey%20Report%20-%20US%20-%20Jul2.pdf [Accessed on: 22nd January 2021]
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